توضیحات
If you are a consultant, ever use one, or want to be one, this book will show you how to succeed.With wit, charm, humor, and wisdom, Gerald M. Weinberg shows you exactly how to become a more effective consultant. He reveals specific techniques and strategies that really work.
Through the use of vividly memorable rules, laws, and principles — such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm — the author shows you how to :
– price and market your services
– avoid traps and find alternative approaches
– keep ahead of your clients
– create a special “consultant’s survival kit”
– trade improvement for perfection
– negotiate in difficult situations
– measure your effectiveness
– be yourself
You will also find straightforward advice on marketing your services, including how to :
– find clients
– get needed exposure
– set just-right fees
– gain trust
The Secrets of Consulting — techniques, strategies, and first-hand experiences — all that you’ll need to set up, run, and be successful at your own consulting business.
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